THE MONARCH DUBAI

BRIEF

To deliver an online website for the launch of The Monarch Dubai, the new 5* hotel, and position it as the preferred place to stay in Dubai for hotel-goers.

OBJECTIVE

To engage the user in a distinct manner so they get to absorb the reality of the hotel ambience and total experience of its unique features online.

STRATEGY / RELEVANCE

We inserted large interior and exterior images of the hotel that showcased the various products and services of The Monarch Dubai, and eventually lead to them making a booking.

PRODUCTION / INNOVATION

We developed an interactive experience that leverages exquisite interior imagery and extensive video usage throughout the site. User witnesses a real life view of the hotel from the inside.

As the hotel also provides the services of a personalised butler on each floor, this unique proposition was applied throughout the website, where the video of a butler would be shown on the home page and other pages on interaction by the user. The butler helps introduce the various luxury features of Arabian hospitality of The Monarch Dubai.

PERFOMANCE

Despite the non-existence of an advertising / marketing campaign, site traffic increased by 21% through search engines, while repeat visits doubled with an increase in the average time spent on the website from 2 to 8 minutes per user. Room bookings also increased by 37%.